Digital Marketing Course in Chennai

A course that teaches techniques for promoting products or services online through various channels such as social media, email, and search engines.

I’m Interested

    Customized for beginners in digital marketing

    Build a Solid Foundation in Marketing Basics and Digital Tools

    Gain Practical Experience through 15 Real-World Projects and Tools

    Get One-on-One Live Mentorship from Industry Experts

    Learn from Industry Professionals

    Overview of Digital Marketing Training in Chennai

    The modern technological advancements have revolutionized consumer behavior, particularly among the younger generation, who prefer to purchase products and services online. As a result, traditional marketing methods are being replaced, and online media is playing an increasingly significant role in consumers’ decision-making processes.

    Marketers must now incorporate online advertising alongside traditional advertising to engage consumers, promote their brands, and ultimately influence their purchasing decisions.

    For over two decades, Learnfella has been India’s leading educational institute, recognized by the business sector for producing high-quality marketers. As the pioneer in offering Digital Marketing courses, Learnfella is committed to expanding its role in educating students by introducing the Digital Marketer Program (Digital Marketing Certificate Program), which guarantees 100% job placement.

    This program is designed for business owners, junior management staff, students, and individuals who want to enter the world of online advertising and learn how to apply digital marketing alongside conventional advertising techniques.

    Format

    Offline

    Duration

    Duration : 3 months (50 + hours of overall learning)

    Course

    Live Classes + Lifetime recorded videos

    Hiring Partners

    100+ Companies

    Placement

    100% Job Placement guarantee

    Course Overview

    Course Description

    It is a course that focuses on knowledge, concepts, strategies, management and online advertising tools. Starting from laying the theoretical foundation mixed with real examples and case studies in India. Including giving participants the opportunity to practice problem-solving and decision-making by using case studies and organizing online advertising workshops. Using real products buy real advertising media

    Module 1

    Introduction to Digital Marketing
    • What is Digital Marketing?
    • The importance of Digital Marketing in today’s world
    • Differences between Traditional & Digital Marketing
    • Overview of different channels of Digital Marketing
    • Understanding Digital Marketing metrics

    Module 2

    Website Design & Development
    • Principles of website design & development
    • User experience design
    • Responsive design
    • Content management systems (CMS)
    • Web analytics

    Module 3

    Search Engine Optimization (SEO)
    • Introduction to search engines
    • Keyword research
    • On-page optimization
    • Off-page optimization
    • Technical SEO
    • Local SEO

    Module 4
    Pay-per-click (PPC) Advertising •Introduction to PPC advertising • Google Ads and Bing Ads • Setting up a PPC campaign • Keyword research • Ad copywriting • Ad targeting and placement
    Module 5

    Technical SEO and Advanced SEO Techniques: A Comprehensive Guide

    • Schema Markup Implementation
    • Canonical Tags for Duplicate Content Management
    • Mobile-First Indexing
    • Core Web Vitals Optimization
    • XML Sitemaps and Robots.txt Optimization
    • Site Speed Optimization
    • Structured Data for AMP (Accelerated Mobile Pages)

    Module 6

    Affiliate Marketing: Strategies, Networks, and Performance Tracking
    • Affiliate Marketing Strategies
    • Affiliate Marketing Networks
    • Performance Tracking in Affiliate Marketing



    Module 7

    Google Tag Manager (GTM)
    • Tracking Marketing Campaigns with Google Tag
    • ManagerEvent Tracking with Google Tag Manager
    •  Analytics Integration with Google Tag Manager

     

    Module 8

    AI and Automation in Digital Marketing
    • AI-Driven Tools in Digital Marketing
    • Automation Workflows in Digital Marketing
    • Predictive Analytics in Digital Marketing

     

    Module 9

    Social Media Marketing
    • Introduction to social media marketing
    • Creating a social media strategy
    • Facebook marketing
    • Twitter marketing
    • Instagram marketing
    • LinkedIn marketing

    Module 10
    Content Marketing
    • Introduction to content marketing
    • Creating a content marketing strategy
    • Content creation and curation
    • Content distribution
    • Content optimization for search engines &
    social media
    Module 11

    Email Marketing
    • Introduction to email marketing
    • Email marketing strategy
    • Email list building
    • Email campaign creation
    • Email marketing metrics

    Module 12

    Analytics & Reporting
    • Introduction to analytics and reporting
    • Web analytics tools
    • PPC analytics tools
    • Social media analytics tools
    • Email marketing analytics tools
    • Creating reports and dashboards

    Module 13

    YouTube and Video Marketing
    • YouTube Ads: Reaching Your Target Audience
    • Video Content Strategy: Creating Engaging and Valuable Content
    • Video SEO: Optimization for YouTube Search
    • Leveraging YouTube Analytics

    Module 14

    Funnel Marketing: Creating Sales Funnels, Lead Nurturing, and Conversion Optimization Techniques
    • Sales Funnel Creation: Structuring Your Funnel for Success
    •  Lead Nurturing: Engaging Prospects to Move Through the Funnel
    • Conversion Optimization: Turning Leads into Customers

    Module 15

    Brand Building and Reputation Management
    • Brand Identity Creation
    • Online Reputation Management (ORM)
    • Reputation Building Strategies
    • Brand Loyalty and Advocacy

    Module 16

    WhatsApp and Messenger Marketing
    • Direct Messaging Strategies in WhatsApp and Messenger Marketing
    • Chatbots in WhatsApp and Messenger Marketing
    • Conversational Marketing with WhatsApp and Messenger

    Software And Hardware Stack Used In Our Technologies