A course that teaches techniques for promoting products or services online through various channels such as social media, email, and search engines.
Build a Solid Foundation in Marketing Basics and Digital Tools
Gain Practical Experience through 15 Real-World Projects and Tools
Get One-on-One Live Mentorship from Industry Experts
Learn from Industry Professionals
The modern technological advancements have revolutionized consumer behavior, particularly among the younger generation, who prefer to purchase products and services online. As a result, traditional marketing methods are being replaced, and online media is playing an increasingly significant role in consumers’ decision-making processes.
Marketers must now incorporate online advertising alongside traditional advertising to engage consumers, promote their brands, and ultimately influence their purchasing decisions.
For over two decades, Learnfella has been India’s leading educational institute, recognized by the business sector for producing high-quality marketers. As the pioneer in offering Digital Marketing courses, Learnfella is committed to expanding its role in educating students by introducing the Digital Marketer Program (Digital Marketing Certificate Program), which guarantees 100% job placement.
This program is designed for business owners, junior management staff, students, and individuals who want to enter the world of online advertising and learn how to apply digital marketing alongside conventional advertising techniques.
It is a course that focuses on knowledge, concepts, strategies, management and online advertising tools. Starting from laying the theoretical foundation mixed with real examples and case studies in India. Including giving participants the opportunity to practice problem-solving and decision-making by using case studies and organizing online advertising workshops. Using real products buy real advertising media
Introduction to Digital Marketing
• What is Digital Marketing?
• The importance of Digital Marketing in today’s world
• Differences between Traditional & Digital Marketing
• Overview of different channels of Digital Marketing
• Understanding Digital Marketing metrics
Website Design & Development
• Principles of website design & development
• User experience design
• Responsive design
• Content management systems (CMS)
• Web analytics
Search Engine Optimization (SEO)
• Introduction to search engines
• Keyword research
• On-page optimization
• Off-page optimization
• Technical SEO
• Local SEO
Technical SEO and Advanced SEO Techniques: A Comprehensive Guide
• Schema Markup Implementation
• Canonical Tags for Duplicate Content Management
• Mobile-First Indexing
• Core Web Vitals Optimization
• XML Sitemaps and Robots.txt Optimization
• Site Speed Optimization
• Structured Data for AMP (Accelerated Mobile Pages)
Affiliate Marketing: Strategies, Networks, and Performance Tracking
• Affiliate Marketing Strategies
• Affiliate Marketing Networks
• Performance Tracking in Affiliate Marketing
Google Tag Manager (GTM)
• Tracking Marketing Campaigns with Google Tag
• ManagerEvent Tracking with Google Tag Manager
• Analytics Integration with Google Tag Manager
AI and Automation in Digital Marketing
• AI-Driven Tools in Digital Marketing
• Automation Workflows in Digital Marketing
• Predictive Analytics in Digital Marketing
Social Media Marketing
• Introduction to social media marketing
• Creating a social media strategy
• Facebook marketing
• Twitter marketing
• Instagram marketing
• LinkedIn marketing
Email Marketing
• Introduction to email marketing
• Email marketing strategy
• Email list building
• Email campaign creation
• Email marketing metrics
Analytics & Reporting
• Introduction to analytics and reporting
• Web analytics tools
• PPC analytics tools
• Social media analytics tools
• Email marketing analytics tools
• Creating reports and dashboards
YouTube and Video Marketing
• YouTube Ads: Reaching Your Target Audience
• Video Content Strategy: Creating Engaging and Valuable Content
• Video SEO: Optimization for YouTube Search
• Leveraging YouTube Analytics
Funnel Marketing: Creating Sales Funnels, Lead Nurturing, and Conversion Optimization Techniques
• Sales Funnel Creation: Structuring Your Funnel for Success
• Lead Nurturing: Engaging Prospects to Move Through the Funnel
• Conversion Optimization: Turning Leads into Customers
Brand Building and Reputation Management
• Brand Identity Creation
• Online Reputation Management (ORM)
• Reputation Building Strategies
• Brand Loyalty and Advocacy
WhatsApp and Messenger Marketing
• Direct Messaging Strategies in WhatsApp and Messenger Marketing
• Chatbots in WhatsApp and Messenger Marketing
• Conversational Marketing with WhatsApp and Messenger